Marketing Theatre – Day One – Communications
Sponsored by Brazen PR, day one will feature a selection of brand and communication specialists from across the UK.
|11:00 – 11:20||Amanda Coleman, Head of Corporate Communication, Greater Manchester Police
“The Darkest Hour”
|11:40 – 12:00||Catherine Turner, Head of Consumer Services PR, Co op
Catherine will be looking to share her key thoughts on PR in 2018…
|12:20 – 12:40||Phil Batty, Director of Public and Engagement and Legacy Strategy
“Hull: From Top 10 Crap Town to UK City of Culture”
|14:00 – 14:20||Nick McAleenan, Media, Communications & Data Privacy Lawyer, JMW
“Going Rogue – The Insider Threat to Data … and Reputation”
|14:30 – 14:50||Alison Last, Corporate Affairs Manager, Kellogg’s UK and Ireland
“Managing the reputation of Kellogg’s at a time when food companies are under increased scrutiny.”
Marketing Theatre – Day Two – Women Thought Leaders
|11:20 – 11:40||Catherine Shuttleworth, CEO, Savvy|
|11:40 – 12:00||Sue Little, CEO, McCann Manchester
“Talent – The World Is Their Oyster.”
Today, the talent landscape spans myriad different lifestyles and desires, hugely varying priorities and perceptions.
All these considerations mean the employer is no longer king.
And technology and mobility have changed the landscape beyond belief, so that now, an ever growing number of organisations are having to compete internationally to find, secure and retain the best talent.
Given the critical role talent plays in any business, how can employers hope to recruit and retain the best talent against this backdrop?
Do we need to fundamentally reinvent the employer/employee relationship or do we simply need to see the employment arena through different eyes?
Sue will look at this business critical challenge by drawing on more than 30 years of personal experience holding senior roles in the marketing communications industry, the last 17 of which have been spent running the UK’s most successful integrated marketing communications agency as Chief Executive of McCann Manchester.
|12:20 – 12:40||Fiona Hunt, Board Director & Head of MediaCom Beyond Advertising, MediaCom North Group|
|12:40 – 13:00||Nicky Unsworth, Chief Executive, BJL
“Lessons Learnt in my Career”
|14:00 – 14:20||Sandy Lindsay MBE, Tangerine
“Sandy Lindsay MBE: On Why Tangerine Became an Employee Owned Partnership…”
15 years later, Tangerine is one of the UK’s leading integrated communications consultancies and – to coincide with its 15th birthday and fulfilling a promise Sandy made at the outset – it became Employee Owned. In this seminar, Sandy explains why and what she hopes the future has in store for its 60+ new owners.
Tangerine supports market leading brands including Pizza Hut, M&S Bank, Jewson and Ideal Standard and throughout the years and growth, it has remained true to its founding values: ‘Do great work and treat people properly (with honesty, courtesy and respect) and the rest will follow.
|14:30 – 14:50||Cat Lewis, CEO, Ninelivesmedia
“How to Create More TV Jobs Outside London”
Cat outlines why making TV outside London is so vital – not just for job creation but also to ensure the industry has creative meritocracy at its heart and that the country as a whole is properly represented on screen.
She is an advocate of regulated capitalism and will outline how the current rules can be improved to create more jobs in TV outside London. Cat is Chair of the Royal Television Society in the North West, a Global Ambassador for Manchester and former Vice Chair of TV’s trade body PACT.