How Twitter Reacted to Two Days of Talks at Prolific North Live

Prolific North Live is over for another year after two days of talks, product demos and networking at Event City and Twitter had a lot to say about it.

The snow was relentless but over 3,200 people attended the expo to discover the latests industry trends from over 110 exhibitors and more than 70 talks.

With huge brands like McCann, Bing Ads and Everton Football Club speaking at the event, attendees were treated to a unique take on where the industry is going in 2018. Below we take a look at some of the biggest takeaways. 

1. Richard Kenyon from Everton Football Club on the importance of fan collaboration

2. Adam Oldfield from Force24 on the metrics that really count

3. The Co-op’s Catherine Turner spoke about PR on Wednesday in the Marketing Theatre

4. Dave Lawson from AO in the Technology & Future Trends Keynote session on Wednesday

5. Dr Dave Chaffey from Smart Insights highlighting the importance of the marketing life cycle

6. Matt Hackett and PushON in the Finance & Growth Hub theatre on Wednesday

7. When it comes to marketing campaigns in 2018, AR is no longer a gimmick

8. Kenyatte Nelson on day one in the Keynote Theatre

9. Lee Wilcox discussed Digital Content in the Keynote Theatre on day one

10. IAB’s James Chandler spoke in our Keynote Theatre on day two

11. Zak Edwards put the case forward for retailers to innovate and invest

12. Alison Last spoke for Kellogg’s on day two

13. Catherine Shuttleworth – the CEO of Savvy – in Thursday’s Women Thought Leader’s session

14. Lyndon Nicholson from Buffalo7 argued the case for reinventing your relationship with Powerpoint

15. UKFast in our Keynote Theatre

16. Professor Danielle George talked about AI on day two

17. GDPR is an opportunity to make businesses more ‘human-centric’

18. Sue Little from McCann in Thursday’s Women Thought Leaders session

19. Rob Ramsey highlighted how promotional content will change for brands in 2018

20. Darren Elliot from Taboola with his talk: ‘Decoding the Behaviour of Your Online User’

21. In Thursday’s Insights Theatre Dom Raban gave his talk: ‘Using AI and AR to Put Child Patients in Control’

22. Key takeaway from UKFast’s Marketing Director

23. Ellie England from Bing in the Keynote Theatre

24. On day two at Prolific North Live, Sandy Lindsey MBE from Tangerine talked talent and recruitment

25. Managing Director of Bring Digital – David Ingram – summarised the two days over on his twitter feed

Only a year to wait for Prolific North Live 2019…