There will be four Keynote Theatre sessions at the conference: Digital Marketing, Technology / Future Trends, Content / Digital, and Communications / Engagement.
Key topics will include digital marketing trends, creating shareable content, the future of broadcasting, promoting creative collaboration, and much more.
*Please note that all speakers are confirmed at the time of announcement however we reserve the right to make any changes to the programme in circumstances beyond our control.
Want priority access to our keynote sessions?
Add Fast Track Access to your registration. For just £30+VAT per keynote session, jump the queue and guarantee your space in the theatre or why not select all four sessions across the two days for just £100+VAT. Upon registering, you can choose to purchase fast track access by selecting your preferred keynote session.
Please note: Fast Track Access is only for quick access to the keynote theatre sessions. All other rooms will be filled on a first come, first served basis.
To see more information about each theatre session, and who’s speaking, click on the topics below:
KEYNOTE THEATRE AGENDA
DAY ONE – Wednesday 15 February
|Digital Marketing||Sponsored by Mediacom|
|10:00||Introduction by Mediacom|
|10:10||Alex Kozloff – Director of Marketing & Industry Management, IAB|
|10:35||Caoilfhionn Nic Conmara – Account Manager, Quantcast
The new ways brands can use emotion and insights to drive long terms results for advertisers.
|11:00||Aaron McGrath – Sales Director, Bing Ads UK, Microsoft|
|11:25||James Nesbitt – Senior Agency Development Manager, Google
Topic – In uncertain time, digital is pleasingly reliable
|Communications/Engagement||Sponsored by Magnetic|
|12:45||Introduction by Sue Todd, CEO, Magnetic|
|13:00||Vic White, Commercial Content Director, Hearst UK
Topic – Long term brand building / building a modern brand.
|13:30||Sue Elms, Disruptive Consumer Intelligence for Marketing & Media, Skin the Cat Ltd|
|14:00||Cat Turner – Head of Consumer PR, The Co-operative|
DAY TWO – Thursday 16 February
|Content/Digital||Sponsored by Bing|
|10:00||Introduction by James Murray, Bing
Topic – Decoding Human Context.
|10:10||James Murray – Product Marketing Manager, Bing Ads, Microsoft|
|10:35||Lukasz Zelezny – Head of Organic Acquistion, uSwitch.com|
|11:00||Paul Mallon – Head of Brand Engagement, Paddy Power
Topic – 5 Rules of Great Marketing.
|11:25||Kristal Ireland – Head of eCommerce & Retail, Virgin Trains East Coast|
|Technology/Future Trends||Sponsored by Ve Interactive|
|12:45||Introduction by Gareth Neville – Head of UK Agencies, VE Interactive|
|12:55||Oli Thompson – Senior Product Manager, BBC|
|13:20||Sam Ashken – Strategic Planner, Blippar|
|13:45||Tom Cheesewright – Futurist, Book of the Future|
|14:10||Greg Furber – VR Director, REWIND
Topic – How brands are using VR to engage audiences.