There will be four Keynote Theatre sessions at the conference: Digital Marketing, Technology / Future Trends, Content / Digital, and Communications / Engagement.

Key topics will include digital marketing trends, creating shareable content, the future of broadcasting, promoting creative collaboration, and much more.

*Please note that all speakers are confirmed at the time of announcement however we reserve the right to make any changes to the programme in circumstances beyond our control.

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Want priority access to our keynote sessions?

Add Fast Track Access to your registration. For just £30+VAT per keynote session, jump the queue and guarantee your space in the theatre or why not select all four sessions across the two days for just £100+VAT. Upon registering, you can choose to purchase fast track access by selecting your preferred keynote session.

Please note: Fast Track Access is only for quick access to the keynote theatre sessions. All other rooms will be filled on a first come, first served basis.


To see more information about each theatre session, and who’s speaking, click on the topics below:

CONTENT/DIGITAL COMMUNICATIONS

DIGITAL MARKETING TECHNOLOGY


 

 

KEYNOTE THEATRE AGENDA

DAY ONE – Wednesday 15 February

 Time Agenda
 Digital Marketing Sponsored by Mediacom
 10:00 Introduction by Mediacom
 10:10 Alex Kozloff – Director of Marketing & Industry Management, IAB
 10:35 Caoilfhionn Nic Conmara – Account Manager, Quantcast
The new ways brands can use emotion and insights to drive long terms results for advertisers.
 11:00 Aaron McGrath – Sales Director, Bing Ads UK, Microsoft
 11:25 James Nesbitt – Senior Agency Development Manager, Google
Topic – In uncertain time, digital is pleasingly reliable
 11:50 Q&A
 Communications/Engagement Sponsored by Magnetic
 12:45 Introduction by Sue Todd, CEO, Magnetic
 13:00 Vic White, Commercial Content Director, Hearst UK
Topic – Long term brand building / building a modern brand.
 13:30 Sue Elms, Disruptive Consumer Intelligence for Marketing & Media, Skin the Cat Ltd
 14:00 Cat Turner – Head of Consumer PR, The Co-operative

DAY TWO – Thursday 16 February

 Time Agenda
Content/Digital Sponsored by Bing
 10:00 Introduction by James Murray, Bing
Topic – Decoding Human Context.
 10:10 James Murray – Product Marketing Manager, Bing Ads, Microsoft
 10:35 Lukasz Zelezny – Head of Organic Acquistion, uSwitch.com
 11:00 Paul Mallon – Head of Brand Engagement, Paddy Power
Topic – 5 Rules of Great Marketing.
 11:25 Kristal Ireland – Head of eCommerce & Retail, Virgin Trains East Coast
 11:50 Q&A
Technology/Future Trends Sponsored by Ve Interactive
 12:45 Introduction by Gareth Neville – Head of UK Agencies, VE Interactive
 12:55 Oli Thompson – Senior Product Manager, BBC
 13:20 Sam Ashken – Strategic Planner, Blippar
 13:45 Tom Cheesewright – Futurist, Book of the Future
 14:10 Greg Furber – VR Director, REWIND
Topic – How brands are using VR to engage audiences.
 14:35 Q&A