Corporation Pop, BMC, Trunk and More

Our Weekly Round Up provides you with the latest news and insights from our exhibitors, event partners and sponsors. Corporation Pop explain the motivation behind their latest development, Halston create a guide to building an internal comms content strategy, Business Marketing Club ask ‘is social media really the future of B2B marketing?’, Display Wizard share 6 of the best Northern Business Events and Trunk say that what your clients want, isn’t always what they need.

Corporation Pop

More than 1,700 kids in Britain are diagnosed with a children’s cancer each year, and too often a lack of health information leaves them confused and scared. Dom Raban, Managing Director at Corporation Pop decided his company could make a difference with the development of the world’s first healthcare app using aumented reality, gamification and artificial intelligence to improve a child’s understanding of their treatments. Read more, here.

Halston Marketing

Halston Marketing have put together a handy guide to building an Internal Comms Content Strategy for your website, blog or social media. Read more, here.

Business Marketing Club

Social Media: Is it really the future of B2B Marketing? The East Midlands BMC met recently to debate whether social media is the future of marketing, discussing if we should start to embrace a broader range of platforms. Find our more about the debate, here.

Display Wizard

Britain’s business events very often take place in the South, which can mean that the North is overlooked as a viable place to exhibit. However, Display Wizard have shared 6 of the best Northern Business Events so you too can get involved. Find out more, here.


What your client wants, isn’t always what they need. In this article, Trunk explain the importance of adapting ideas to help brands grow using film, social, interactives, games and animations. You can read more, here.