Jumpstart, Lead Forensics, Steamhaus and More

Our Weekly Round Up shares the latest news and insights from our exhibitors, sponsors and event partners. This week, Lunar Aerial Imaging has a compelling collection of drone stock footage of some of our UK cities, Steamhaus discuss site reliability engineering, Ponderosa explain what it takes for effective account management, Lead Forensics break down the segmentation types that are used to define a target audience and Jumpstart believe that AR is the future for business.

Lunar Aerial Imaging

LUNAR Aerial Imaging have been creating a compelling collection of drone stock footage of some of our UK cities including Manchester, Salford, Bristol and Leeds. Find out more about this exciting project, here.

Steamhaus

Site reliability engineering is ensuring that a product/platform can scale up, is reliable and does all of that as stress-free as possible. Steamhaus explain the importance of SRE in this article. Read more, here.

Ponderosa Group

Ponderosa have put together an interesting article about what it takes for effective account management. You can read more, here.

Lead Forensics

When bringing a new product to market, it is important to decipher who the product is for. Lead Forensics have created a guide for the different types of segmentation that are often used to define a target audience and what they mean: buyer personas, customer profiles and target markets. Read more here.

Jumpstart

There are two technologies that have been matched against each other to capture the hearts, minds and wallets to the public: Virtual Reality (VR) and Augmented Reality (AR). Jumpstart believe that AR is the future for business. To find out more, click here.